Cheryl Faux
Strategy Director
📍 Los Angeles
Impact isn’t something you chase – it’s something you create.
Too many businesses overlook the simplest and most powerful way to create impact: truly understanding their audience. The biggest challenge today isn’t just reaching people – it’s genuinely connecting with them. Brands fail when they reduce communities to data points, instead of seeing them as people.
I specialize in changing that narrative. I help businesses see diverse and emerging audiences as humans with depth, stories, and commercial value – crafting strategies that don’t just engage, but resonate authentically and drive loyalty.
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Liquid IV: An Extraordinary Answer For A Dehydrated World
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Vans: Championing Self-Discovery Across the Globe
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Reese's Puffs x Ambush: The Future of Breakfast
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Beats by Dr. Dre x Chloe Bailey: Beats Fit Pro Color Extension
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Netflix: Re-Centering Asian American Pacific Islander Stories & Storytellers
📍Rome, Italy
* ABOUT — My strategy style
📍San Francisco, California
*MY WHY — Perhaps my passion for authentic human truths comes from my love of docu-style film photography. If I had to retire today, I’d travel and take portraits of strangers.
