Cheryl Faux
Global Strategy Director
📍 Brooklyn, NY
I turn human truths into brands, stories, & products people obsess over.
The biggest challenge today isn’t just reaching people, it’s genuinely connecting with them.
Brands fail when they reduce communities to data points, instead of seeing them as people.
I help businesses understand people. Their tensions, desires, and emotional truths, and use those insights to shape everything from new product innovation, GTM launches, and cultural campaigns that scale globally.
I've worked across agencies and in-house, spanning CPG, beauty, fashion, tech, and sports.
I decode culture, build brand positioning, and turn insights into strategies that drive both connection and business results.
Let's work together.
📍Rome, Italy
* ABOUT — MY STRATEGY STYLE
📍Tokyo, Japan
* SONDER — MY TRAVEL AGENCY
Outside of my 9-to-5, I run an independent travel studio focused on culturally immersive hospitality experiences.
Running Sonder sharpens how I think about storytelling in the real world. It's taught me how location, programming, and human connection shape belonging and impact.
📍San Francisco, California
* MY WHY — Perhaps my passion for authentic human truths comes from my love of docu-style film photography. If I had to retire today, I’d travel and take portraits of strangers.
