Chewy
Chewy was widely seen as a pet food retailer, not the full-service partner it truly is.
We positioned Chewy as the go-to destination for every need on the pet parenthood journey—prescriptions, 24/7 expert support, toys, and everything in between. But this wasn’t just about offering more products. It was about emotionally connecting with pet parents who know that life with pets isn’t always Instagram-perfect. It’s full of joy, chaos, and everything in between.
We redefined Chewy’s role by embracing the messy, real side of pet ownership and combining emotional storytelling with product-driven messages that directly addressed consumer needs.
To do this, we designed a campaign that could scale across products, seasons, and channels while allowing the marketing team to create personalized, high-performing assets at scale.
For Life With Pets
For Life With Pets is a creative platform built on authenticity. It’s not about glossy, staged images of happy pets. It’s about the raw, honest, and relatable moments pet parents experience every day.
These stories reflect the true ups and downs of pet parenthood, making Chewy feel like a partner that truly understands them.
The platform is flexible and scalable, which helped Chewy create thousands of assets across channels and formats, from performance marketing to email and social content. It allows for the integration of partnerships, seasonal promotions, and diverse product offerings, all while staying true to Chewy’s voice.
A scalable platform to connect more product with more people.
By balancing emotion with utility, For Life With Pets ensures Chewy remains relevant and impactful, no matter the audience or moment.
The retail direct response films are cutdowns of the hero films, leveraging production efficiencies, but hit much harder on the product offerings and differentiators for Chewy in the saturated pet space.
