Liquid I.V.
America is thirsty AF. Three out of four people are chronically dehydrated.
For many, hydration feels disruptive and hard to fit into everyday routines. As the #1 powdered hydration brand in American, Liquid I.V. created a better way to hydrate. With a science-backed formula that’s easy to carry, mix, and enjoy anywhere, Liquid I.V. makes every moment feel more extraordinary. Liquid I.V. is the first step to feeling vibrant, alert, and ready for whatever life throws your way — a ritual worth reaching for, not another “to-do.”
The big idea: Liquid I.V. gets more out of water so you can get more out of life.
With a formula that turns plain water into extraordinary hydration, each sip uplifts body and spirit, helping people feel better and live a more fulfilling life.
This inspired Tear Pour Live More — a platform celebrating Liquid I.V. as a wellness and lifestyle essential while educating people on its simplicity and benefits.
Tear Pour Live More
Both instructional and inspiring, Tear Pour Live More, captured the Liquid I.V. journey in three simple steps. Each word – tear, pour, live – encouraged people to take charge of their wellness. Recognizing that wellness looks different for everyone, we leaned into the tagline’s versatility to connect with all kinds of interests.
Whether it was sunrise hikers, work-from-home parents, or late-night dancers, our tagline spoke directly to them – SPLASH MORE, FEST MORE, CONNECT WITH YOUR FRIENDS MORE.
Displayed across billboards, streaming ads, and event spaces, Tear Pour Live More became a rallying cry for a full, vibrant life powered by hydration.
